Custom Bags
Explore your options for a customized bags supplier with these
makers of personalized bags and promotional bags.
Guide to Promotional Bags
Custom bags carry your message to the market
By Judy Artunian
Basics of Promotional Bags
Custom bags are most beneficial when customers and prospects can
actually put them to practical use.
Basic paper and plastic personalized bags are the most economical,
sometimes as little as a few pennies each.
Specialty imprinted bags like duffel bags and backpacks can cost
several dollars each.
Anyone who attends trade shows or seminars probably has a collection
of promotional bags in a closet. These imprinted bags are put
to work when it’s time to transport holiday gifts to the car,
pack a lunch for a family softball game, or carry extra paperwork
into the office. That’s why promotional bags that are embossed,
imprinted or embroidered with your company’s logo or name are
a smart marketing vehicle. When you give valued customers a briefcase
with your logo discreetly imprinted on the flap, you have given
them a practical gift that will remind them of your company for
years to come. To optimize the appeal of your custom bags:
Pick bags that people are likely to re-use. That means no odd
shapes or sizes.
Tuck a free product sample or other small gift into your personalized
bags.
If most of your recipients are visiting from out of town, don’t
saddle them with a bulky backpack. Opt for personalized bags that
can easily fit into a suitcase.
Action Steps for Choosing the Right Promotional Bags
The best contacts and resources to help you get it done
Turn backpacks into custom bags
Backpacks aren’t just for students and hikers anymore. You can’t
walk down a city street without seeing a veritable backpack fashion
show courtesy of your fellow pedestrians.
I recommend: For a mega selection of promotional backpacks that
can be customized with your logo, turn to 4All Promos and PromoPeddler.com.
Among the promotional backpacks offered by Graphic Ice are several
that can double as business bags, making them a perfect fit for
business travelers and commuters. You’ll find even more promotional
backpack vendors at Business.com. When you’re ready to order your
imprinted bags, be sure you understand the industry lingo. Logo
Softwear defines the terms you need to know.
Versatile duffle and tote bags
Gym-goers, travelers and anyone else who needs a lightweight bag
will appreciate these multi-purpose custom bags.
I recommend: Style-conscious customers will like the two-color
imprinted bags with a slim front pocket from 4imprint.com. When
you purchase barrel duffle bags from NeedPromos.com, you get one
color imprint at no extra charge. Check out Business.com for more
promotional duffle and tote bag suppliers.
Imprinted bags for trade show exhibitors and retailers
If you’re looking for an easy way to advertise your brand at trade
shows, hand out plastic or paper promotional bags. Retailers can
also get mileage from imprinted bags because customers are more
likely to keep and reuse a bag that is attractive and durable.
I recommend: At Plus Packaging you can order plastic customized
bags in various sizes with a variety of handle choices, ready
for your logo. Your Bag Lady carries fashionable paper and plastic
promotional shopping bags, including insulated custom bags for
hot and cold food and beverages. Affinity Bag Co. specializes
in high-quality personalized bags for trade shows and shopping.
When you need special-purpose promotional bags
Some promotions call for customized bags that are designed for
specific applications.
I recommend: If you want to reach customers in the technology
market, consider the computer bags at Saver Promos. If you’re
marketing beauty-related products to women, a custom case or personalized
bag might be in order. Consider the cosmetic bag with a patent
leather-like finish available at 4Imprint, one of the many custom
tote-bag vendors listed on Business.com that sells custom bags.
Beachgoers and others who eat on the go will appreciate a personalized
bag that is insulated. You’ll find them at Absorbent, Ink. For
businesspeople and new college graduates, business bags such as
a briefcase or portfolio might be in order. Corporate Casuals
and Promotional Bags carry impressive selections. Also consider
the attaché-backpack-briefcase combo from Motivators Promotional
Products.
Tips & Tactics For Making the Best Use of Promotional Bags
Helpful advice for making the most of this Guide
Your promotional bags should be durable enough to last a long
time. Ask the vendors about the longevity of the personalized
bags you’re considering, and request samples.
Your supply of imprinted bags can dwindle quickly at a busy trade
show. To make sure you have enough personalized bags to give to
customers and qualified leads, don’t leave your promotional bags
out in a spot where anyone who passes your booth can grab one.
Bigger isn’t necessarily better when it comes to the size of your
logo on imprinted bags. A king-sized logo can be unrecognizable
and therefore defeat the purpose of a customized bag.
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